Bringing Space to the Masses
I have been saying for some time that space is more generally popular in China than in the United States, however 2019 may have been the year that space really was brought to the masses. This was not a phenomenon specific to China, but is certainly more pronounced in the Middle Kingdom. 2019 has seen space featured at shopping malls, several films, both foreign and Chinese (though not necessarily limited to 2019) have become hugely successful in China, and there is increasing awareness of its space program by everyday people.
On a trip to Changsha, China in 2019, I was walking through the local Wanda Plaza, a brand of shopping mall developed by the Wanda Group, and one that is always considered one of the most “premier” malls in any city, with a concentration on tier-II and tier-III cities. In the Wanda Plaza, I came across a random space pod outside a Pizza Hut. On further examination, I realized that it was a space pod that was co-branded with Spacety—the local smallsat startup in Changsha—and Pizza Hut. I think the logic here is twofold, and this will be something to watch moving forward. 1) Kids like space stuff, kids like pizza, put the space pod at pizza hut to attract kids and thus families. More interesting though is 2) which I believe is that as an increasing number of Chinese parents have the resources to provide further education to their children, the job market has become more competitive. Space is a way of making aeronautical engineering cool, in a way that is very different from, for example, a Disney movie. As such, there will be higher likelihood for parents to encourage their children’s’ interest in space as compared to some other fads, which may lead to a broader cultural awareness of space in China.
Agreed
I am staffer in chinese space industry , and a father of two children. Space tech is cool and more and more parents in China would like to give their kids opportunities to contact it.
LEOs is the most popular topic in 2019 in China.
Very glad to see that there is a growing engagement about the space industry. When kids are excited about space, it starts to really develop more interest and plant the seeds for future missions. Also very happy to see that more countries than ever are getting into the space race.